BMLG Makes Big Streaming Moves

March 7, 2023March 7, 2023 kevincarter Big Machine Label Group

• Big Machine Label Group, a subsidiary of HYBE America, proudly announces five executive enhancements to its streaming department, promoting (l-r): Courtney Daly, Bekah Digby and Marie Wapelhorst to Director, Streaming, elevating Anna Scott Welch to Manager, Streaming, and adding Sam Featherstone as Director, Streaming.

“I’ve been honored to work alongside Courtney, Bekah, Marie and Anna Scott on the Big Machine Stream Team for several years now,” said Dave Kelly, VP, Digital Consumption. “Their promotions are all hard earned and well-deserved, plus we’re equally thrilled to welcome Sam to this team of amazing music executives. They all understand the ever-changing landscape that is streaming in 2023. I have full confidence that they will continue to stay on the forefront of all the new and exciting ways to work with our partners exposing the amazing music Scott Borchetta, our A&R team and our artists work so hard to deliver!”

Daly joined BMLG seven years ago as an intern and now oversees YouTube channel growth and engagement on behalf of the entire label group through editorial placement, marketing initiatives and content development. Digby has been instrumental in the growth of rising talents since joining BMLG in 2020, having secured back-to-back placement on The Pandora Ten with Conner Smith (2022) and Jackson Dean (2023).

Wapelhorst also joined BMLG in 2020 and spearheaded a partnership with Peloton® that launched campaigns for Florida Georgia Line, Thomas Rhett and Carly Pearce, and paired Tim McGraw for Spotify exclusive series The Drop. Welch joined BMLG in 2021 from Integrity Music where she served as the Data & Operations Coordinator, and Featherstone joins BMLG from Sony Music Entertainment where he served as the Associate Director of Commercial Partnerships.

Contact BMLG’s Streaming team here: dave.kelly@bmlg.net; courtney.daly@bmlg.net; bekah.digby@bmlg.net; marie.wapelhorst@bmlg.net; annascott.welch@bmlg.net; sam.featherstone@bmlg.net. [Photos courtesy of Big Machine Label Group]