BMLG Nat’l Upgrade For Jay Cruze
• Big Machine Label Group (BMLG) has elevated Jay Cruze to Nat’l Director, Radio Strategy, rising from his previous post as Director, Southeast Promotion & Marketing for Big Machine Records.
In his newly expanded role, Cruze will represent Big Machine Records, The Valory Music Co., and Nashville Harbor Records & Entertainment, supporting national radio strategy across key partner platforms.
Cruze joined Big Machine Records in Feb. 2023 from iHeartMedia, where was Country PD for iHeartMedia’s National Programming group. Cruze earlier held promotion roles with Average Joes Entertainment and Bigger Picture Group.
“Jay was an exceptional addition to Big Machine Records three years ago and his impact has only continued to expand across the entire label group,” said Kris Lamb, EVP/GM, Big Machine Records. “His deep understanding of national programming, paired with the trust and relationships he has built at radio, has become a powerful asset for our company. I’m proud that the full label group will now benefit from Jay’s insight as he steps into this next chapter.”
“I’m beyond grateful to Scott [Borchetta], Kris and the entire Big Machine team for the trust they’ve placed in me,” said Cruze. “I’ve been lucky to learn from and work with some of the best people in radio and records over the last three years, and I cannot wait to expand that by working with the entire label group in 2026. Let’s go!” [Photo courtesy of Jay Cruze]
