Bobbii Jacobs Launches Wildflower Entertainment
• Sending best wishes to my longtime friend and former Hitmakers colleague Bobbii Jacobs, co-founder of Live In The Vineyard and founder of Live In The Vineyard Goes Country, who just announced the launch of Wildflower Entertainment Group — designed to cultivate talent, inspire creativity, and engineer high-impact collaborations between artists, tastemakers, brands and first class experiences. Wildflower Entertainment Group offers a full suite of services tailored to the evolving needs of today’s music and entertainment landscape, including music supervision, artist development, artist management, licensing, brand partnerships/strategy and corporate talent booking.
“Today’s artists need more than a stage — they need a team that sees the bigger picture,” Jacobs said. “Wildflower is that team: part strategist, part storyteller, part architect of the fan journey. Wildflower is rewriting the rules for how artists grow. We build bold, modern strategies that connect culture, creativity, and community, with access to insiders that feels anything but ordinary.”
After attending the University of Iowa, Jacobs began her music industry career in Los Angeles at the late, great, Hitmakers Magazine. She later worked for LAVA Records, HITS, and founded Leverage MPC. Jacobs later launched BSG Entertainment and was co-founder of Live In The Vineyard and founder of Live In The Vineyard Goes Country, the celebrated private music, wine, and food festivals held in Napa Valley. That success later expanded to the public-facing Yountville Live. Jacobs most recently served as Partner & President of the Entertainment Division at Forefront Networks, overseeing Live In The Vineyard, Live In The Vineyard Goes Country (LITVGC), and Elevation.
Expanding its mission to create immersive, story-driven platforms, Wildflower has also launched Backstage Access Presents, focusing on VIP experiences, live event production, and consultation. A curated lineup of intimate music experiences set in unexpected, deeply personal environments, spanning various genres of music. The inaugural event with Backstage Access Presents: The Heartland, debuts this summer. Set beneath the open skies of rural America, The Heartland will invite a select group of guests on a three-night, all-inclusive journey into the soul of Country music.
More announcements are expected in the coming months, including key staff additions, new client developments, and exciting growth initiatives. For inquiries, Bobbii Jacobs can be reached at Bobbii@wildflowerentgrp.com.
