Bonilla Upped To CTO At SoundExchange
• SoundExchange has promoted Luis Bonilla to Chief Technology Officer, effective August 1. Bonilla joined the organization in 2011 as Sr. Director of Distribution Services and has served as SVP of Operations since 2020.
In his newly enhanced capacity, Bonilla will be responsible for the technology systems and infrastructure that underpin SoundExchange’s proprietary solutions and will oversee the scaling of next-generation tools to better enable the business of music.
The DC-based Bonilla reports to SoundExchange President & CEO Michael Huppe, who commented, “Luis’s vast institutional knowledge, deep expertise, and proven leadership record make him an invaluable asset to SoundExchange. With over a decade of experience enhancing our data and processes, Luis is uniquely positioned to champion new technologies that will ensure music is appropriately valued, in the U.S. and overseas.”
Bonilla said, “I’m thrilled to begin my next chapter with SoundExchange to build upon our best-in-class solutions and find new ways to leverage technology to support creators. Ensuring creators get paid is at the heart of what we do, and I’m looking forward to working with the dedicated technology team here to advance this mission.”
Over the past decade, Bonilla has played an instrumental role in the company’s growth and development — he spearheaded the transition from quarterly to monthly distributions, transformed the royalty distribution process, overhauled SoundExchange’s international services, and led bilateral exchanges with foreign collective management organizations. Bonilla currently sits at the Board of Directors of DDEX, the international standards-setting organization dedicated to improving the exchange of data and information across the music industry. [Photo courtesy of SoundExchange]
