Burrs Joins The Syndicate As SVP
• Entertainment marketing agency The Syndicate has hired industry veteran Billy Burrs as SVP of Artist Development and Global Commerce. In this newly created role, Burrs will be promoting artists through all pillars of The Syndicate’s services from radio, digital, marketing, street and PR as well as expanding international opportunities and engaging with digital service providers.
Burrs notably spent 15 years with RCA Records in New York as SVP of Rock Music. More recently he was a start-up player with Lyor Cohen and Kevin Liles in launching 300 Entertainment, spending the last five years there as Head of Promotion, contributing to major campaigns by Fetty Wap, Highly Suspect, Cheat Codes,Young Thug, Meg Myers and Meg Mac. Burrs began his career at Zoo Entertainment in Chicago in the ’90s, before rising to VP of Alternative/Rock at Geffen Records in New York.
“It’s an honor for a respected friend like Bill to be joining our family,” said Syndicate partner Jon Landman. “He’s already been a major part of our company history, and we’re so excited to be building our future together.” Eagerly returning that love volley, Burrs remarked, “I’ve been friends with Jon for 15 years and used The Syndicate exclusively throughout my career. The passion, integrity and tenacity of their team always inspired me, and it’s an honor to join the family. There’s a great energy and I look forward to offering my own promotion and DSP expertise.”
Graham Rothenberg, GM of The Syndicate, commented, “For so many years, we’ve admired Billy’s ability to break artists while paving the way for sustained careers. It’s an honor to bring his incredible pedigree and depth of knowledge to The Syndicate.” Burrs can be officially welcomed aboard at bb@thesyn.com.
