Columbia Names SVP, Digital Marketing
• Columbia Records has named Manos Xanthogeorgis as Senior Vice President of Digital Marketing and Media. Manos, who was most recently VP, Head of International Digital for Sony Music Entertainment will now be responsible for developing and executing Columbia’s overall digital strategy including consumer engagement, social media, influencer and streaming marketing, and advertising on behalf of the label’s artists.
The announcement was made by Jenifer Mallory, General Manager of Columbia Records, to whom Manos reports. “Manos has executed countless creative and impactful global digital campaigns for Sony Music signature artists around the world over the last few years,” Mallory said, adding, “His strategic insight and acute understanding of the global digital and streaming landscape will be a tremendous asset to Columbia’s artists and label partners. We are so excited to welcome Manos to Columbia Records.”
A native of Greece, Manos began his eight-year affiliation with Sony Music in 2010 as Manager, Digital Marketing and Business, working out of Sony Music’s Athens office. From 2012 to 2015, Manos was Manager, and then Director of Social Media & CRM for Legacy Recordings. He was appointed Sr. Director of International Digital for Sony Music in 2015 and two years later was upped to his most recent role as VP, Head of International Digital for Sony Music Entertainment, overseeing international digital and streaming functions for Columbia, Epic and RCA Records.
Xanthogeorgis commented, “I am truly honored and grateful to Jenifer Mallory and Ron Perry for the opportunity to be part of this new phase of Columbia Records, one of the most iconic record labels in the business. Working at Sony has been a life-changing experience for me. I owe a big thank you to the global Sony Music community for the continuous support and for being such an inspiration over the past few years. I am fortunate to be able to continue to work with Jenifer, who is one of the brightest and most forward-thinking music executives and continue to learn from her. I look forward to further cultivating key partnerships around the world as we integrate our strategies regionally and globally.”
