Concord Names Sr. Director Creative Content

• Concord Music has hired Rachel Reynolds to lead its new Creative Content Production department as Senior Director. In her new role, Reynolds is based in Nashville and will lead a team to serve the wide variety of content needs within the label group (Concord Records, Fantasy Recordings, Fearless Records, Loma Vista Recordings and Rounder Records). She will oversee the creation and execution of video content, podcasts, live events, and support other creative visions across the company.

Reynolds spent the past 12 years at influential Los Angeles public radio station KCRW, where she produced the station’s flagship music show, Morning Becomes Eclectic, created the popular podcast The Guest DJ Project and served as the Music Publicity Director. Reynolds also acted as the special event talent booker at the station and assisted with booking KCRW’s Summer Nights series. She also helped to program and produce content from the station’s annual SXSW showcases and arranged pop-ups at the Sundance Film Festival.

Concord Music Chief Label Officer Tom Whalley commented, “Rachel is a strategic thinker and an extremely talented producer. She and I share a vision of developing our artists’ careers in new and exciting ways. I have no doubt that her unique perspective and passion for telling stories through music will help guide the newly created Content Department to success.”

Reynolds stated, “I have long admired Concord Music from afar as a home to exceptional talent, a mind-blowing catalogue and a dedicated staff. Also, it is a thrill and an honor to work for someone like Tom Whalley, whose passionate and soulful approach is more akin to an artist than most executives.”