Create Beams Up With Star Trak
• Create Music Group (CMG), described as “the world’s leading platform for independent music,” announced a new joint venture with Star Trak Entertainment alongside Star Trak co-founder Rob Walker. Originally launched in 2001, Star Trak Entertainment was founded by Walker and producer duo Pharrell Williams and Chad Hugo of The Neptunes, and quickly rose to prominence through RIAA-certified hits like “Drop It Like It’s Hot” by Snoop Dogg and Pharrell, “Grindin'” by Clipse, and “She Wants to Move” by N.E.R.D.
“This isn’t just about bringing Star Trak back — it’s about building a new chapter — rooted in where we’ve been, and built for where we’re headed,” said Walker (left), who was also the longtime manager of The Neptunes, served as a talent agent at UTA, and co-founded Billionaire Boys Club and its Ice Cream clothing line with Pharrell Williams and Japanese fashion icon Nigo. “The energy and vision that helped shape a generation is entering a new era,” Walker added. “With Create as our partner, we’re giving artists the space to move differently, think bigger, and tap into an ecosystem of brands and collaborators that Star Trak has cultivated over the years.”
“We are honored to partner with Rob as he kicks off the next chapter of Star Trak,” said Kyle Bartelman, Director of Global Corporate Development and M&A at Create Music Group. “Rob’s creative vision and industry experience will uniquely position our artists for success with their music and beyond. We’re excited to have Star Trak join the CMG family, and we can’t wait to support Rob and the next wave of Star Trak talent.” [Photo by Evan Pierce]
