Culbertson Named EVP/GM, Big Loud Records
“Patch has been a critical part of Big Loud’s success for over seven years now,” England says. “He’s a brilliant strategist with an unmatched ability to process information and make sound decisions. Patch is a true leader who has continued to invest in this company with his time and expertise, and his impact can’t be underestimated. This promotion is well-earned.” Moi noted, “What sets Patch apart as a GM is that he — like all of us at Big Loud — continues to keep songs first. He applies his analytics brain and his firsthand understanding of artists and how they work best to every circumstance, while balancing the growth of our company. We’re grateful for his continued leadership.”
Culbertson joined Big Loud Records in 2017 as VP of A&R and rose to SVP/GM of the label in 2021. He earlier spent eight years at Republic Records, rising to Director of A&R at their New York headquarters.
With this promotion, Culbertson continues to oversee day-to-day operations, strategizing on commercial tactics and helping to expand the creative development of the Big Loud Records roster, which includes Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, ERNEST, Griffen Palmer, Hailey Whitters, HARDY, HIXTAPE, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rose, MacKenzie Porter, Maggie Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr., and Zandi Holup. [Image by Brayln Kelly Smith]