Cumulus Features Your Music First
• Cumulus Media just launched a new audio series, Your Music First, as a vehicle for current-based radio stations to highlight new music in a unique way by sharing the artists’ thoughts with their fans. Your Music First takes listeners behind the scenes of exciting new songs by premier artists in Alternative, Top 40, Country, Hot AC, Rock, and Urban formats, featuring exclusive artist commentary on the song, with artists revealing different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Cumulus stations in these active music formats will showcase new singles from multiple record labels coast-to-coast and will run up to six Your Music First features per format in 2023.
Cumulus kicked off the multi-week series this week across its 47 Country radio stations with a spotlight on Country superstar Thomas Rhett‘s new Valory Music Co. single, “Angels (Don’t Always Have Wings),” from his album, Where We Started.
Greg Frey, Cumulus VP of Music Partnerships (left) said, “We’re excited to partner with Big Machine Label Group’s The Valory Music Co. to bring Thomas Rhett’s brilliant song, ‘Angels (Don’t Always Have Wings)’ to our Country listeners, so they can experience it in a unique and compelling way — paired with the thoughts and voice of Thomas Rhett, sharing with them what the song means to him.” Frey added, “Your Music First puts Cumulus radio stations at the forefront of music curation, in partnership with a variety of record labels. Rather than seek out this music, listeners will have it served to them along with exclusive audio of the firsthand thoughts of the artists who created it.”
Scott Borchetta, Chairman of Big Machine Label Group, said, “Today’s entertainment environment requires bold and creative ways to cut through the noise and excite listeners. Cumulus’ new Your Music First series does just that. We’re thrilled that Thomas Rhett’s new single, ‘Angels (Don’t Always Have Wings)’ has been chosen to launch this program!”
