EVP Elevation For The Orchard’s Arnold

• The Orchard announced the promotion of Tricia Arnold to Executive Vice President, Global Artist/Label Services and Sales. Arnold has served as The Orchard’s SVP, Global Label Management and Sales since 2019, and in her new SVP role, she will continue to oversee the company’s global distribution strategy and international sales and label services teams.

Arnold is based in New York and will continue reporting to Colleen Theis, President & COO, who said, “Tricia has exceptional leadership skills and extensive international experience, the last decade of which she fostered at The Orchard. In this elevated role, I’m confident she will guide our business to even greater heights while continuing to provide the best service to our clients and mentorship to our team.”

Arnold joined The Orchard in 2012 at the Company’s UK office as the European Sales & Distributor Director. She was later promoted to Sr. Director, Retail Marketing and moved to The Orchard’s New York office. In 2017, Arnold was elevated to Sr. Director, Global Sales & Marketing, and was promoted to VP the following year. Arnold began her career at Rykodisc International and helped launch ADA Global across Europe.

“The Orchard is a true home for creators from across the world,” Arnold said. “That spirit affects clients and team members alike, fostering an environment for growth. I’m proud of what we have achieved over the past 10 years, and look forward to discovering new ways and opportunities for our artist and label clients to thrive on a global scale.”