Executive Action: ADA Worldwide
Drexler (left) joins ADA after several years with Sony Music’s The Orchard. In her new role, Drexler will help craft ADA’s global strategy while overseeing artist and distribution deals, as well as acquisitions, JVs, investments, new technologies, and strategic partnerships.
Drexler started her music industry career in 2014 in the Business & Legal Affairs department Sony Music’s RED Distribution before transitioning to The Orchard, rising to her most recent position as VP, Business & Legal Affairs for The Orchard’s Artist & Label Services division. Roberts joined ADA earlier this summer having previously held multiple roles at The Orchard, including his most recent as Sr. Director, A&R. Working closely with Kreidich and alongside the global team, Roberts will help spearhead the company’s development and growth, bringing new talent and partners into the fold.
Drexler noted, “I’ve always admired ADA’s commitment to elevating independent music, and applaud how Cat and the team have transformed the business in recent years. I’m looking forward to helping continuously evolve our offerings globally, all while staying true to our mission of supporting creatives at any stage in their career. I can’t wait to build upon this incredible momentum — the future at ADA is brighter than ever.” [Image courtesy of ADA Worldwide]