Executive Action: VuHaus Style
• VuHaus Group, a non-profit organization dedicated to serving public media stations shared three major personnel announcements: 1) Michelle Conrad is named Marketing Director, 2) Zac Altheimer joins as Sponsorship & Partnership Coordinator, and 3) Michele Tharp transitions to Partnership Marketing Consultant. The expansion allows VuHaus Group to meet the demands of an increasing number of stations in the network of public media music discovery outlets that distribute live performance video content via NPR Live Sessions.
Michelle Conrad (left) is now leading VuHaus Group’s communications and marketing efforts, as well as coordination and shared management of VuHaus Group’s partnerships, campaigns, events, and projects. Tharp has consulted some of the largest media companies in the world, including Disney, ABC, Nick, Outside, and GoPro. She continues as Digital Media Consultant for Paragon and can be reached at conrad@vuhaus.com.
The Asheville, NC-based Altheimer (center) has spent 20 years in the Triple A and non-comm world, and handled music festival marketing and artist performances, sponsorships, radio promotion, and tour marketing for independent artists. He will now be responsible for assisting COO & Sponsorship Director Chris Kirchner to develop and manage VuHaus Group’s revenue division. He be contacted at zacalth@vuhaus.com.
Michele Tharp (right) helped launch VuHaus Group in 2015, and has served as Marketing and Communications Director for the past eight years. She now segues into a Partnership Marketing Consultant role to focus on managing collaborations for the VuHaus Group network, distribution partner NPR Music and identifying potential alliances. Tharp lives in the Bay Area and also also holds the position of Director of Marketing at the non-profit California Film Institute (CAFILM). She can be reached at michele@vuhaus.com.
Chris Kirchner commented, “This is our ideal scenario — we are able to expand our talent base and capabilities so that we can increase services and collaborations with our affiliates, while being a lean and effective organization. Everyone, including our original consultants — Erin Moran at Public Media Co., Erik Langner, and Hannah Eaves — have all continued to generously provide services, along with current VuHaus Group directors Mike Henry and Mark Abuzzahab. I thank this team, our dedicated board of directors led by Roger LaMay, and our partners at CPB and NPR for their continued support. Long live public media music discovery!”
