Gibson Launches Record Label
• Gibson, the iconic American instrument brand announced the launch of Gibson Records in a strategic label partnership with BMG. The inaugural release from the Nashville-based label will be an album from Slash Featuring Myles Kennedy and The Conspirators.
“Launching a record label that is in service to our artists is the natural evolution of our 127 years of history. Gibson Records will work with Gibson artists to capture, record and promote their music under an artist friendly partnership,” said Cesar Gueikian, Brand President, Gibson Brands. “Gibson Records will keep all of us at Gibson focused on our artist first culture that is engaged and connected to music. We are excited to launch Gibson Records, to announce that Slash is our first signed artist and that we have entered into a label partnership with BMG.” Slash commented, “It’s an honor to be the first release on the new Gibson Records. It’s a zenith in our partnership for sure and having worked so closely with Gibson for so long, I know they will be a label that genuinely supports their artists creatively. Not just me, but all the artists they choose to work with. It’s perfect.”
Jeff Varner, Co-Founder of Revelation Management Group (Slash’s longtime manager), remarked, “Partnering with Gibson Records and BMG presents an exciting and unique opportunity to explore new ideas for marketing and promoting a record. It shows a real commitment on the part of Gibson towards the artist community, and it will serve as a model for future artist releases. Working with Cesar and the Gibson team has provided a fresh approach to how we can support an album release.”
Thomas Scherer, President, BMG Repertoire and Marketing, New York, and Los Angeles, said, “BMG congratulates Gibson on the launch of their new label and is proud to collaborate with Gibson Records on its inaugural album release. This is the perfect match between two global brands with an unrivaled reverence for iconic artists and respect to service their creative talents. We are excited to be the worldwide partner for Slash’s new album with Myles Kennedy and The Conspirators and look forward to delivering their new music to fans everywhere around the world.”
Pictured, (l-r): Conspirator Frank Sidoris (rhythm guitar), Conspirator Todd Kerns (bass/vocals), Myles Kennedy (lead vocals), Slash (guitar), and Conspirator Brent Fitz (drums). [Photo credit: Austin Nelson]
