Green Day Shoots, Scores With The NHL
• The National Hockey League (NHL®) has entered into a two-year, cross-platform marketing and promotional partnership with five-time Grammy Award-winning band Green Day. To launch the partnership, NHL fans will get a sneak preview of a yet-to-be-released song called “Fire, Ready, Aim,” off Green Day’s forthcoming album, Father Of All… (Reprise/Warner Records), which will serve as the opening theme for NBCSN’s Wednesday Night Hockey, launching Oct. 9 with the New Jersey Devils vs. Philadelphia Flyers on NBCSN. “Fire, Ready, Aim” will also be featured on NHL on NBC broadcasts throughout the 2019-20 season.
Green Day will also be featured in a high-energy show open, produced by NBC Sports, that features the band playing “Fire, Ready, Aim” on a hockey rink interspersed with action shots of more than a dozen NHL players, including Tuukka Rask of the Boston Bruins, Jonathan Toews of the Chicago Blackhawks, Dylan Larkin of the Detroit Red Wings, PK Subban of the New Jersey Devils, Sidney Crosby of the Pittsburgh Penguins, Vladimir Tarasenko of the St. Louis Blues and Alex Ovechkin of the Washington Capitals, among others. Check out a teaser preview of the show open, which debuts next week.
Songs from Green Day’s new album will be featured in NHL game highlights, broadcast bumpers, tune-in campaigns, and in-arena content created and distributed by the NHL, its teams and television partners NBC Sports Group, Sportsnet and TVA Sports across their respective broadcast, digital and social platforms. The partnership includes performances, appearances and other collaborations. The NHL is also excited to announce that the Rock and Roll Hall of Fame inductees will perform at the 2020 Honda NHL All-Star Game in St. Louis on Saturday, Jan. 25.
“Green Day is the perfect band for the NHL,” said Steve Mayer, NHL Chief Content Officer and Executive Vice President. “Their music fits so perfectly with the energy, speed and power that we witness on the ice and each and every night. We are so excited to start this partnership with the NBC Sports open. It was so much fun to shoot and we think our fans will love it.” In a statement, Green Day added, “This NHL season is hereby known as LOUD season… where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet. So turn up the volume on your TV sets, fire, ready, aim and enjoy the ride.” [Photo: Greg Schneider]
