Guerrero VP/A&R @ Warner Music Latin America

• Rocío Guerrero is joining Warner Music Group as Vice President, A&R and Cross-Cultural Strategy for Warner Music Latin America & Spain. In her new position, Guerrero will explore new artist development avenues across the streaming services, as well as help identify emerging talent. In addition, she will bring about creative collaborations for Warner Music’s artists on a global and local level.

Guerrero will be based in New York, splitting her time between NYC and the Warner Music Latina office in Miami. She reports to Iñigo Zabala, President of Warner Music Latin America, who said, “Rocío has amazing expertise and experience in attracting audiences across different cultures, and delivering groundbreaking, global hits. She will be a huge asset to our artists across Latin America and Spain, and bring in a valuable perspective as we break new, unexpected and unconventional sounds with local fans all over the world.”

Guerrero was most recently Head of Global Music Cultures, Shows & Editorial — Content at Spotify. Guerrero joined Spotify in 2011 in her native Spain and later went to Stockholm, Sweden and eventually to New York City, where she is a member of the Latin Media and Entertainment Commission of the City of New York, and Executive in Residence at NYU. “In recent years, we’ve seen Latin music break cultural, linguistic, and geographic boundaries, and it’s just the beginning,” said Guerrero. “I’m looking forward to joining Iñigo’s team, where together we’ll continue to advocate for music globalization and diversity. I’m especially excited to take on a more artist-centric role, this time from the label side, and from the earliest stages of a world hit.”