Juan Paz To Lead ADA Latin

• Warner Music Group’s ADA Worldwide announced the launch of ADA Latin, headquartered in Miami and led by newly named Managing Director Juan Paz, who will oversee Latin U.S., Latin America, Spain and Portugal.

Paz (pictured) will report to Eliah Seton, President of Independent Music & Creator Services at Warner Music Group, who commented, “Global impact is a cornerstone of ADA; we’re the indie that can scale. Being a leader in Latin America is mission critical to delivering on this promise. As we continue to expand and connect our networks, capabilities and services globally, Juan’s appointment and the team and roster he is building represent a huge milestone. A manager himself, he has the creative credibility to be a true partner to artists — and his marketing acumen is unparalleled, having been an executive at some of the biggest players in the region.”

Paz joined ADA in June and is currently building out his team in Miami and across the region. Before that he led Digital Marketing for the Latin-Iberia region and the U.S. Latin label of Sony Music, and he previously spearheaded the launch of the Digital Marketing and Consumer Insights department at EMI Latin America. Paz has also carved out a successful artist management career, playing a key role in the development of artists like Bomba Estéreo, Monsieur Periné, Javiera Mena, Eduardo Cabra, Superlitio, and most recently, Nanpa Básico.

“I’m honored to be leading ADA’s Latin division, and excited to work with Eliah and team to super-serve our artists and partners in Latin Iberia and beyond,” said Paz. “As someone with an entrepreneurial background who has touched all aspects of the music business, I was drawn to ADA’s unique position in the industry. There’s so much opportunity, especially in this region, and the local artistic community will benefit from having a strong advocate and partner to rely on.” [Photo courtesy of Juan Paz]