KIIS-FM Rebrands As ‘SWFT FM’
• iHeartMedia Top 40 102.7 KIIS-FM/Los Angeles is as excited as you are about Taylor Swift‘s massive The Eras Tour moving into SoFi Stadium for a six-night residency — the celebration starts today, August 3 and runs through next Thursday, August 9, as the station is magically transformed into “102.7 SWFT FM — TAYLOR’S VERSION.”
KIIS-FM’s re-brand to SWFT FM (which includes custom ReelWorld jingles!) will include specialized on-air and social content to help fans get hyped for the shows and keep the party going after with Taylor Swift-centric content, breaking news, show reviews and fan engagement including: 1) SWFT FM will play at least four Taylor Swift songs every hour every day through August 9; 2) fans will enjoy a special “SWIFT MIX” at noon today and tomorrow; 3) The “SWIFT-ORY Weekend” will feature classic Taylor hits on August 5 and 6, followed by 4) Taylor “Merch Monday” on August 7, where listeners can win Taylor merch all day; 5) “Taylor TWOsday” on August 8, where the station will be playing back-to-back Taylor songs all day; 6) As you leave the concert, tune to SWFT FM for the “After Show SWIFT MIX” from 11pm-midnight.
Oh, and Ryan Seacrest will be giving listeners the chance to win one last pair of tickets to Taylor’s final show on Wednesday, August 9! For a full list of SWFT FM content and features, go to kiisfm.com.
