Kobalt Ups Perez To Chief Experience Officer
• Kobalt has promoted Jeannette Perez from President of Global Synch & Brand Partnerships to the position of Chief Experience Officer. In this newly created role, Perez will reshape the client administration function by establishing a writer and publisher relations team, while continuing to oversee global synch and brand partnerships. Perez will also oversee the global TV & film publishing business along with the Kobalt Australia and Sweden offices.
Willard Ahdritz, Founder and CEO of Kobalt, commented on Perez’s promotion, saying, “The music industry needs more leaders like Jeannette. She has always ensured that we deliver the highest quality creative services and opportunities to our partners and her dedication to our songwriters and artists perfectly aligns with the values of Kobalt. Combined with her positive attitude and how she manages her teams, I’m very proud to have an amazing leader like Jeannette on our team.”
Laurent Hubert, Kobalt President and Chief Revenue Officer, remarked, “Jeannette has built the best synch team in the business and made Kobalt the destination for both talent and licensees alike. Jeannette demands excellence from her team and her results speak to that. This promotion is a natural next step for Kobalt, and Jeannette as a leader, to ensure we continually improve our services and provide standards that are consistent across the organization.”
Perez stated, “I’m thrilled to take on this new challenge at a company that continues to be at the cutting edge of the music industry and truly puts creators at the forefront of their business. I’m thankful to Willard, Laurent and the entire Kobalt family for the opportunity to grow as a leader within this organization.”
We are told that since joining Kobalt in 2014, Perez has grown the company’s synch business by 163% and built a team of 50 international creative synch and licensing experts across Kobalt’s 14 offices. Prior to joining Kobalt, Perez worked for Sony Music Entertainment for 12 years, most recently as VP of Music for brands & advertising.
