Kreidich Named EVP of ADA Worldwide
• ADA Worldwide, the global independent distribution division of Warner Music Group, announced the appointment of veteran music executive Cat Kreidich as Executive Vice President. Kreidich will spearhead ADA’s widening global footprint and partnerships across international commerce and marketing, in addition to label/product management and operations. Kreidich is based in New York and reports to Eliah Seton, President of Independent Music & Creator Services, Warner Music Group, who said, “Cat will be instrumental in elevating our work for partners and projects across the globe, working closely with label management and our international teams. With her strong relationships in the independent space, she’ll also play a big role in attracting new business both in the U.S. and internationally. On behalf of everyone at ADA, we are thrilled to welcome Cat to our leadership team.”
Kreidich most recently served as Senior Vice President, Commerce for Sony Music Entertainment’s catalog. Before that she spent eight years at The Orchard as SVP of Account Management, Advertising & Data Analysis. Earlier in her career Kreidich served in numerous other commercial, strategic, and operating roles at Ultra Records, Caroline Distribution, Virgin Records, and Motown Records.
Kreidich commented, “I’m elated to rejoin Eliah and the ADA team in what has become a truly full-circle moment. With ADA’s global foothold now established, I look forward to collaborating with our teams around the world to identify and mobilize on untapped opportunities, with an eye towards data and insights.” [Photo credit: ADA Worldwide]
