Lauro-Norris Named SVP/Int’l, Def Jam

• Marisa Lauro-Norris has been promoted to Senior Vice President, International Marketing, Def Jam Recordings. In her new role, Lauro-Norris, a 15-year veteran of Def Jam Recordings/UMG will lead all International Marketing activities at the Def Jam label, overseeing an extensive diversity of campaigns on behalf of its extraordinary artist roster.

Based in New York, she reports directly to Jeff Harleston, Interim CEO, Def Jam Recordings, who remarked, “Marisa is an experienced, thoughtful, valued member of our executive team, known and respected for her passionate stewardship of Def Jam’s brand and artists for the rest of the world over the past decade and a half. With her unique perspective on artist development, and the strength of her long-built relationships within UMG’s powerful international network, Marisa brings unparalleled savvy and leadership to her important role. On behalf of the entire Def Jam family, I’m extremely proud of, and impressed by, Marisa’s growth as an executive.”

Lauro-Norris began her career in 2004 with an internship. In the years that followed, she worked her way up the ladder, garnering success with The Killers, Fall Out Boy, Justin Bieber, Rihanna, Mariah Carey, Drake, Nicki Minaj, Shawn Mendes, and many more. In 2014, she was promoted to Vice President, with the new role of overseeing International Marketing for the Def Jam label.

“I’ve spent my entire career in music at UMG, working every day with the most talented artists and executives in the world,” said Lauro-Norris. “It was always a dream of mine to work at Def Jam, the most iconic hip-hop label & brand in the industry. I’d like to thank Jeff Harleston for his unmatched leadership and support. The most exciting part of this job is that the way we consume and market music around the world is constantly evolving. I look forward to continuing to find new ways to develop, grow and deliver for our Def Jam artists globally.”