Lidster Named VP/Marketing For BMLG Canada
• Big Machine Label Group has promoted Donna Lidster to Vice President, Marketing — Canada, effective immediately. Lidster has been with BMLG for seven years and will continue to lead all the Canadian marketing efforts for the entire roster.
“Donna Lidster has been our not-so-secret weapon and the foundation of our success in Canada since coming aboard,” said BMLG President/CEO Scott Borchetta. “Her understanding of the market, musical intuition and unbeatable relationships continue to propel all things Big Machine. She’s simply the best.”
Prior to joining Big Machine Label Group, Lidster spent 13 years with Universal Music Canada as Director of Marketing and VP of Marketing, Universal, Island Def Jam. Previous to that she did promotion for PolyGram — two years as Director, National Promotion and three years as a Regional rep.
“It has been my honor to represent the Big Machine Label Group in Canada for the last seven years,” Lidster said. “I’m truly blessed to have the trust and mentorship of the best music executives in the business. Thank you to Scott Borchetta, Andrew Kautz and Mike Rittberg for providing me with the opportunity to do what I love, surrounded by dedicated, passionate music people who are always willing to ‘start at crazy and work backwards.’ The entire team and artist roster at BMLG are second to none and I’m looking forward to continuing the journey and our future together.” Lidster remains based in Canada and can be congratulated at donna.lidster@umusic.com. [Photo Courtesy of Big Machine Label Group]
