Luke Named GM of Big Machine/John Varvatos
• Big Machine/John Varvatos Records (BMJVR) has promoted Heather Luke to General Manager, effective immediately. Ms. Luke, who was most recently SVP/Head of Promotion, joined BMLG in April 2018. In her new role, she will continue to cultivate relationships between Rock radio and the imprint’s artist roster, which includes Southern California rockers Badflower, Seattle singer-guitarist Ayron Jones and Chicago Alt-Rockers Friday Pilots Club.
“Heather Luke is the perfect executive to lead our Rock division,” said BMLG President/CEO Scott Borchetta. “Her understanding of the intricacies and different iterations of Rock radio and DSPs is second to none. Our quick results with Badflower having three consecutive No. 1s at Active Rock and early buzz on Ayron Jones prove it. Much deserved. Turn it up.” The imprint’s namesake, John Varvatos said, “Heather is such a rock star. She’s an incredible leader who is laser-focused on delivering the big wins for the artists, label and radio.”
Luke remarked, “I’m thrilled to take on the General Manager role helping shape the future of Big Machine/John Varvatos Records. We have a winning team that I’m honored to be a part of. I must thank Scott Borchetta and John Varvatos for their selfless leadership, vision and support. Their passion for music and artist development is infectious. This is an incredible opportunity to make a real difference in the industry and I’m excited to get started.” Luke can be congratulated at Heather.Luke@bmlg.net or 615-846-7745.
