Luke Named SVP For Big Machine/Varvatos
• Big Machine Label Group President and CEO Scott Borchetta announced the appointment of Heather Luke as Senior Vice President/Head of Promotion for the label’s Big Machine/John Varvatos Records imprint. In this newly created role, Ms. Luke will build marketing and promotion strategies for BMLG’s growing roster of Rock talent and non-Country initiatives. She will also help guide the development of artists from Borchetta and Bell Media’s hit TV show The Launch, which debuted in Canada earlier this year to massive ratings and scored a worldwide distribution deal with Sony Pictures Television.
Luke joins Big Machine after a 16-year stint at Warner Bros. Records, where she most recently served as SVP of Rock. Her previous industry stints include West Coast Regional for V2 Records and PD of Alternative KJEE/Santa Barbara.
“Passion, vision and belief go hand in hand with relationships, know-how and savvy when it comes to the best promotion and marketing executives. Heather is all that and more,” said Borchetta. “What an honor to bring on such a talented and determined executive to guide Big Machine/John Varvatos in the airplay and streaming world. We are very serious about this initiative and the addition of Heather to our team leaves any doubt in the dust. Game on. Rock on.”
Luke commented, “I’m thrilled to join the passionate and talented team at Big Machine/John Varvatos Records. I’m grateful to Scott Borchetta and Mike Rittberg for this opportunity and I’m honored to be a part of launching an exciting roster of rock artists.” Luke reports to BMLG CMO Mike Rittberg and can now be reached at 615-846-7745 and heather.luke@bmlg.net.
