MCA Nashville Names Friedman, McDonald VP
• MCA Nashville has appointed David Friedman as VP of Promotion and elevated Miranda McDonald to VP of National Promotion. Both announcements come on the heels of the news that Katie Dean, who has led the label’s promotion team since 2015, is leaving to pursue new opportunities after a two-decade career with UMG Nashville.
Friedman brings 25 years of experience in radio promotion to his new role, the past seven years as VP of National Promotion at UMG Nashville. He started his career at Capitol Records Nashville and also spent time at Arista Nashville and Columbia Nashville.
“Having David move to run MCA’s promo department is one of the easiest decisions I’ve made in a long time,” said UMGN EVP of Promotion Royce Risser. “He has been ready for this position for years, and I have been selfishly keeping him in his former role because I loved having him there. He will be an incredible asset to MCA’s iconic roster, and I have every bit of confidence that he will continue the building success story at MCA Nashville.”
Friedman exclaimed, “Like Lynyrd Skynyrd once said, I’m ‘Workin’ For MCA!’ I’m beyond excited to transition within the UMGN family to the MCA promotion team and look forward to working alongside these flamethrowers in breaking new artists and growing the careers of this phenomenal roster. Thank you, Royce, Mike Dungan, and Cindy Mabe for this amazing opportunity.”
McDonald joined MCA Nashville in 2012 as Southwest Regional Director following a stint with Valory Music, and as host/reporter for CMT Radio. In her new role, McDonald will work alongside Risser on radio initiatives across Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville.
“Miranda McDonald has been our secret weapon for years,” said Risser. “Not gonna be so secret anymore. Her intuitive nature and deep relationships are some of the best I’ve ever seen in radio promotion. She is also a true ‘creative,’ and now I will have the ability to utilize her skills for all four of our labels. I’m so excited for her to begin ripping it up for UMG Nashville.” McDonald remarked, “MCA has been my beloved chosen family for over a decade now. So, to be given the opportunity to not only continue working alongside MCA, but also with my extended family at each of the imprints, their incredible artists, and an entirely new group of partners in radio, is an honor. I’m so fortunate to continue to grow my career with the best team in the industry. Answer my calls, please.”
