Michaels Named VP @ Stoney Creek
• BBR Music Group announces the impending arrival of promo pro Adrian Michaels, who will join Stoney Creek Records as VP of Innovation, Radio and Streaming, effective June 1. He will succeed Byron Kennedy, who is leaving after 4 1/2 years to pursue his lifelong passion for comedy. More on Kennedy’s move in a moment.
Michaels is a 27-year veteran of the Music Row community with stops at RCA, Curb and most recently, Warner Music Nashville, where he served as Nat’l Director of Radio and Streaming. In his new post, Michaels will oversee radio promotion for Stoney Creek’s roster, which includes Randy Houser, Parmalee, Jimmie Allen, Lindsay Ell, and King Calaway.
Michaels starts June 1 and will report directly to Carson James, SVP Promotion, BBR Music Group. “We feel like we just signed that MVP who is hitting free agency at the height of his career,” said Jon Loba, EVP of BBR Music Group. “I’m still pinching myself. Adrian not only brings with him 25+ years of deep and exceptional industry relationships, but also the curiosity and mind-set of a 25-year-old Silicon Valley whiz kid who is never-satisfied with the status-quo and is always looking to build a better mousetrap. He is going to make us all better and as a result, even better partners for our friends in radio.”
James remarked, “I had the pleasure to work with Adrian years ago during our time at Curb. He rose from regional to VP in a short time for two reasons — he’s the quintessential promotion person but… more than that, he’s a true record guy. There’s no bigger compliment in this business than to be THAT. I’m honored to be working with him again!” Michaels said, “I’m incredibly excited to join Jon Loba, Carson James and the BBR/BMG family. Being given the opportunity to innovate and re-imagine the art of promotion for such a progressive company is an honor. I can’t wait to join the already successful team. Any record man would be humbled to represent the artistry of the roster at Stoney Creek.” [Photo credit: Cody Heckber]
