Monument Debuts Promo Team, Hires Bland
• Monument Records co-Presidents Jason Owen and Shane McAnally are pleased to announce the addition of a promotion team, to be led by radio veteran Drew Bland (left), who joins Monument as VP of Promotion, overseeing three executives based in various regions across the country.
It was concurrently announced that Katie McCartney (right), has been promoted from SVP of Marketing & Label Operations to General Manager, where she will continue to oversee the day-to-day label operations, marketing strategies, and staffed up team.
Owen remarked, “There has never been a more crucial time to invest in music, and in the creative community we are all part of, and that’s what we’re doing with the expansion of Monument.” Commenting on the decision to bring Drew Bland aboard, McAnally added, “We wanted a head of promotion that will approach radio as we approach everything we do, with a unique and limitless view. Drew’s background as a PD, and his overall vision for what a promotion staff can do, made him an obvious choice.”
Bland spent the past three years as PD of Entercom Country KKWF (100.7 The Wolf)/Seattle. Before that he served as Director of Branding and Programming for Cox Media Group Country WWKA (K92.3)/Orlando. Earlier in his career Bland spent seven years as APD/MD/midday personality at CBS Radio Country KMLE/Phoenix. “I’m grateful to be joining Monument Records at this exciting time,” Bland said. “It’s thrilling to start this new career chapter combining my programming background to the incredible team led by the most progressive professionals in the business. I can’t wait to leave the house and hit the road with our amazing regional team and dynamic artists to visit each market.”
Also joining Monument’s new promotion team will be Lisa Mastrianni (left) as Director, Regional Promotion, and Katelyn Lester (right) as Manager, Regional Promotion, along with one additional regional rep TBA in the coming weeks.
McCartney said, “In an ever shifting landscape, it was important to keep the team small and nimble, and most importantly to find individuals that have unique views on how to thoroughly infiltrate markets on the ground level.”
• Platinum artist Walker Hayes will lead the team’s efforts at Country radio with his new single, “Trash My Heart,” which was released digitally today and will impacting radio in June.
