New Executive Positions At Position Music
• Position Music Founder & CEO Tyler Bacon and President Mark Chipello announced that Garrett Ream and Mikelle Schwartz have been named Co-Heads of the company’s Label division. Ream will lead creative, while Schwartz will oversee marketing. Label A&R will continue to be led by Chipello and Bacon.
Ream joined Position Music in January 2024, most recently serving as VP, Artist Strategy & Promotion. As Head of Label Creative, he will now oversee Content & Digital Strategy and Radio Promotion, while continuing to play a key role in the label’s A&R and signing strategy.
“Music discovery today is driven by culture and content as much as it is by the music itself,” Ream remarked. “Our focus has been building a digital-first infrastructure and in-house agency that allows us to move at the speed of the audience. I’m incredibly grateful to Mark and Tyler for their trust and support in building this vision and their commitment to being active partners to our artists.”
Schwartz joins Position as Head of Label Marketing, overseeing Product Management, Digital Marketing, and DSP and distribution partnerships. She previously served as EVP, Head of Marketing at Nice Life Recording Co., and has held senior marketing roles at 88rising, Warner Records, and Kemosabe Records.
“I’m excited to join Position Music and help shape the next chapter of its label business — building alongside Tyler, Mark and Garrett, who are all forward-thinking leaders redefining what growth and artist partnership look like today,” said Schwartz.
Bacon and Chipello jointly commented, “We’re proud to recognize Garrett in this elevated, expanded role and to welcome Mikelle to the team. Her experience, passion, and marketing expertise are exceptional. With Garrett and Mikelle co-leading our label team, we’re building a unique and powerful engine designed to serve artists at the highest level.”
Pictured, above, (l-r): Garrett Ream, Mark Chipello, Tyler Bacon & Mikelle Schwartz [Photo Courtesy of Position Music]
