Our Musical Interest In Pinterest Piqued

• Pinterest has expanded its playing field, thanks to newly-forged partnerships with Warner Music Group, Warner Chappell Music, Merlin, and BMG, to bring today’s top artists and music on the platform. Through these new deals, users will now be able to add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins.

This partnership expands Pinterest’s existing royalty-free music library to include licensed popular tracks powered by 7Digital, which will enable the Pinterest community to access a global catalog of music. Rumblefish is also providing Pinterest with music metadata and license management services. In addition to the new catalog of music and artists, now available on iOS and Android, Pinterest also rolled out a new music UX to make it even easier for Pinners and creators to find and add their favorite tracks to Idea Pins, allowing users to search for their desired track by song title, artist, or keyword.

“Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest,” said Malik Ducard, Pinterest Chief Content Officer. “We are thrilled to partner with Warner Music Group, Warner Chappell Music, Merlin and BMG to bring the latest music tracks to our platform and elevate the content and inspiration created on Pinterest.”

Oana Ruxandra, WMG Chief Digital Officer & EVP, Business Development, noted, “The future of media will be founded on music. WMG, both Recorded Music and Warner Chappell, is incredibly excited to partner with Pinterest to help inspire their users to engage, design, and imagine. Together, the creative potential for Pinterest audiences will be virtually endless.”

Merlin CEO Jeremy Sirota, said, “This partnership has been a truly collaborative process to visualize how Pinterest creators can make music a more integral part of their experience on the platform. We are excited to make independent music part of Pinterest’s exciting feature. Merlin members are excited to see the content that emerges from it.”