Palmer Named VP At Valory
• The Valory Music Co. has named Chris Palmer as Vice President of Promotion, effective January 2. In this newly created role, Palmer will join the imprint in building relationships between radio and Valory’s talented roster — Brantley Gilbert, Thomas Rhett, Reba McEntire, Justin Moore, Eli Young Band and Delta Rae.
Palmer most recently served as VP of Radio and Streaming at Warner Music Nashville, following a decade-long stint at Lyric Street Records and years in radio. George Briner, GM of The Valory Music Co., who commented, “I have known Chris since his days in radio, and at times we have worked alongside each other on the road where he has built some of the most solid relationships at Country radio. Chris brings a wealth of experience and we’re all excited to have him on board. His passion for music and desire to win makes him a great addition to an already strong promotion team. The Evolution of The Revolution Continues!”
Palmer said, “I’m humbled and honored by this incredible opportunity. When Scott Borchetta and George approached me about leading a team already producing at this level, I jumped at the chance! Ashley Sidoti has this crew humming as is and I’m looking forward to adding my skill set to The Valory Music Co.” Palmer can be reached at 615-417-7486 and in 2018 at chris.palmer@valorymail.com.
