Perez-Soto Emerging As A Player
Warner Music Group (WMG) has promoted Alfonso Perez-Soto to the newly created (and lengthily titled) position of Senior Vice President, Global Business Development and Chief Commercial Officer, Emerging Markets. Perez-Soto most recently served in the slighter shorter role of SVP, Business Development, Latin America, Spain and Emerging Markets. In this newly enhanced position, Perez-Soto “will identify new business models and open distribution channels, as well as finding ways to drive additional revenue and enhancing key partner relationships. He will also lead the acceleration of WMG’s presence and activity in emerging markets, particularly where there is unrealized potential for growth.”
Perez-Soto will remain based in Miami and report to Chief Digital Officer Ole Obermann, who commented, “Alfonso is a tenacious champion of new technology who takes a truly entrepreneurial approach to helping artists build careers and unlocking greater value from the entertainment ecosystem. I’m grateful to Iñigo [Zabala, President, Warner Music Latin America] for his support of this move, the position is a natural extension of Alfonso’s talents, and I know he will leave no stone unturned as we expand our global horizons and create new possibilities for our artists.”
Earlier in his career, Perez-Soto held various senior positions at Telefonica, Universal Music Group in Latin America and Nokia.
