Pollack’s Strategic Skills Now In Play

• iHeartMedia’s longtime EVP of Global Music Marketing Alissa Pollack has expanded her role to now include creating music strategies — which perfectly explains her newly enhanced title, EVP of Global Music Marketing and Strategy.

Pollack (left) will now work closely with iHeartMedia Brand Managers and the National Programming team to oversee and create custom data-focused roadmaps for artists, brands and advertising partners. She will plan strategic roll-outs with artists, keeping a strong pulse on what’s connecting with consumers as well as generating opportunities for music’s current and next superstars in all formats. She will also retain her current duties and oversight of Mediabase, M-Score, RatetheMusic and BuzzAngle Music.

Pollack and her team will continue to spearhead artist relations for Premiere Networks’ 5,000+ affiliates, the iHeartRadio Digital and Podcast teams and internationally through iHeartRadio’s broadcast partnerships. Her team will also continue to work with iHeartMedia’s brand partners to develop targeted music strategies and programs.

A 24-year veteran of iHeartMedia, Pollack has been an essential resource to iHeartMedia’s programmers and industry partners. She has been instrumental in guiding the roll-out strategy for top artists ranging from Katy Perry, Rihanna, Taylor Swift, twenty-one pilots, Jason Aldean, Luke Bryan,Post Malone, NF, Bazzi, Marshmello, Dua Lipa and Bebe Rexha. iHeartMedia will be able to now harness Pollack’s years of expertise in data insights in a more formal, vital way, using her expertise to further support iHeart’s commitment to developing artists. Your best wishes can be sent directly to Alissa at AlissaPollack@iheartmedia.com.