Poulsen Named GM Of UMG’s Bravado

• Bravado, Universal Music Group’s leading merchandise and brand management company, has tapped Epic Rights’ co-founder Jesper Poulsen as General Manager. Poulsen joins Bravado’s executive management team and will oversee the day-to-day operations of both Bravado and Epic Rights, maintaining the individual identities of both brands, supervising the expert teams of both divisions.

The LA-based Poulsen reports to Bravado President, Matt Young, who said, “As we continue to execute our global brand strategy, aligning the power of Epic Rights more closely with Bravado exponentially enhances the reach, capabilities, and depth of how we service our artists and their fans around the world. Jesper has a wealth of experience and his leadership across the Bravado ecosystem will only supercharge our capabilities.”

Poulsen’s career in artist brand development, consumer products and fan experiences started at Signatures Network. In 2008, through acquisition, he joined Live Nation Merchandise as Brand Manager. In 2014, Poulsen, together with Dell Furano, Kym Furano and Phil Cussen launched merchandise and branding company, Epic Rights. In 2019, Bravado acquired Epic Rights, boasting a roster that includes KISS, AC/DC, Def Leppard, David Bowie, John Lennon, Aerosmith, Bob Dylan and the Woodstock Festival, among others.

Poulsen said, “I want to thank Richelle Parham and UMG’s leadership team, Matt Young, and, of course, the team at Epic Rights, for this opportunity. Having been mentored by Dell Furano, I’m proud to continue to evolve what we started almost 10 years ago with Kym Furano and Phil Cussen. It’s an honor to work with so many incredible artists and their teams to reach their fans all over the world. It’s an exciting time to be in the artist services business and look forward to what’s ahead.” [Photo credit: Tiffany Rose]