Q Prime Ups Lüth, Armandariz

• Some big New Year’s news breaking from the Q Prime camp, as Warren Christensen, EVP/GM, West Coast is excited to announce two promotions — in New York, Trina Lüth (left) has been named VP of Promotion, while Adan Armandariz (right) will be jumping into the newly created position of Director of Rock, while still managing his regional promotion duties.

Lüth will continue to oversee Alternative, Hot AC and Pop radio and work on maximizing partnerships with radio and creating exciting opportunities for all Q Prime Artists. Christensen said, “Trina’s great depth of experience and talent makes this promotion so natural, and I’m so grateful for all she does for all our acts every day!” Lüth said, “Joining Q Prime was the smartest move I’ve made in my career in the music business and I can proudly say that we have the greatest team, without ego, and the best artists in the business. I am so grateful to Cliff, Peter and Warren. It’s an honor to work here and I look forward to what is ahead in 2018 and beyond.”

Speaking of Armandariz, Christensen said, “With Adan’s extensive experience in the Rock format, this was an obvious choice, considering his tenured relationships not only with radio, but with all our artists on the Q Prime roster, including Metallica, Disturbed, Volbeat and Three Days Grace. Adan is fantastic at whatever he takes on, and his positive energy, coupled with his extensive experience makes this an instant win for all.”

Armandariz commented, “It’s an honor to work with the most talented artist roster in our industry and to be part of the team responsible for serving those clients and bringing some of the most exciting music in the world to our radio partners. I’d like to thank Warren Christensen and Trina Lüth for their continued support, and I’m looking forward to making 2018 another great year here at Q Prime.”