Recording Academy Names Chief Digital Officer
• The Recording Academy™ announced the appointment of Lisa Farris as Chief Digital Officer. Farris reports to Academy President/CEO Neil Portnow and is now responsible for evolving the organization’s digital media platforms and supporting its mission through omni-channel strategies and execution. She is also tasked with transforming and innovating digital experiences, while keeping the Recording Academy attuned to the changing media landscape. Farris will lead the Digital Media team responsible for audience growth, product strategy and development, content strategy, production distribution, and data analytics.
Portnow said, “Lisa is a leading digital innovator who recognizes the Recording Academy has incredible opportunities to inform and inspire music fans through new products and platforms, and we’re very fortunate to have someone with her depth of experience and far-sighted perspectives on the industry join our team. Technology is a fantastic enabler, and Lisa knows that understanding and connecting with music audiences through iconic brands such as the Recording Academy and Grammy Awards® is the true differentiator.”
Farris remarked, “Given the continued pace of digital disruption in music, with more than 88 percent of non-radio music in the U.S. being consumed digitally, coupled with the way creators leverage technology to make music, digital sits at the core of almost everything we touch. Through digital advances, we have an opportunity to heighten the vital work we do supporting all music professionals, while strengthening the Recording Academy’s digital ecosystem and building upon the incredible work it provides through advocacy, its charities MusiCares® and the Grammy Museum®, and of course, the annual Grammy Awards.”
Farris most recently served as Chief Digital & Brand Officer for MetricVision. She is also the co-founder of Get This, a technology that leveraged audio recognition to shop video entertainment; Chief Marketing Officer for Move Inc.; SVP of Strategic Marketing at UMG’s eLabs and VP of Strategic Marketing & New Media at MCA Records. [Photo credit: Jessie Lee Cederblom]
