Republic Names Mackar SVP/Brand Partnerships
Republic Records has appointed Kerri Mackar as Senior Vice President, Brand Partnerships. Ms. Mackar segues from Rolling Stone, where she has served as Head of Marketing since 2014, orchestrating partnerships with top brands and events around the Super Bowl, Fashion Week, The Grammys, SXSW, Lollapalooza and several others. Prior to that, she served as Billboard‘s Executive Director of Marketing.
In her new role at Republic, Mackar “will work across platforms to align artists and key brands, launch high-profile events, and maximize strategic revenue-generating opportunities,” while collaborating closely with the Universal Music Group and Brands team on additional integrations.
“From her early days at Billboard to her most recent role at Rolling Stone, I’ve seen Kerri successfully capture the imagination of ‘bands and brands,'” said Charlie Walk, President of the Republic Group. “We’re thrilled to be joining forces with one of the most innovative leaders in branded entertainment.”
Commenting on her new challenge, Ms. Mackar said, “Republic is leading the industry when it comes to building synergy between music and brands. That relationship is now more important than ever, and it’s a focus of the entire executive team, fueled by the shared entrepreneurial foresight and progressive leadership of Monte, Avery and Charlie. I’m honored to work on creating groundbreaking alliances for Republic’s high-caliber talent. In my opinion, there’s no better place to carry out this vision than at Republic; a company always pushing the envelope across all parts of the business.” Mackar is based in the label’s NYC headquarters.
