Rittberg Named CMO At BMLG

Big Machine Label Group announced the addition of label pro Mike Rittberg as Chief Marketing Officer (CMO). Rittberg will be based out of Big Machine’s Nashville headquarters and oversee a variety of teams including branding (formerly PMPS), sales, marketing, ecommerce, data and streaming under BMLG’s new super-marketing missive.

BMLG President/CEO/Founder Scott Borchetta commented, “In this ever-changing environment, what once was is now no longer… Through constant analysis of the marketplace, we have hit on an incredible new marketing formula and Mike is the perfect executive to lead its operations.”

Prior to joining BMLG, Rittberg worked for Bill Silva Management and was involved with the management of Linkin Park. His past executive positions include General Manager of Verve Music Group, SVP of Promotion at Reprise Records and he oversaw Rock and Alternative Promotion for Warner Bros. Records. “I’m grateful to Scott and Andrew for this amazing opportunity to join Big Machine,” said Rittberg. “I’m excited to work with and for such a talented roster of artists. I look forward to joining the staff in Nashville next week!” Rittberg begins his new Nashville adventure on Monday, February 13 and can be reached at 615-324-7765 and mike.rittberg@bmlg.net.