Roach Named SVP/Marketing, Big Loud Rock
• Big Loud Rock, the Alt/Rock imprint of Big Loud Records, announced the appointment of Brooks Roach as SVP of Marketing. In this pivotal role, Roach will spearhead the label’s marketing strategy and execution, reporting directly to Big Loud Partner Joey Moi and Lloyd Norman, EVP/GM of Big Loud Rock.
Moi commented, “We are thrilled to welcome Brooks to the Big Loud Rock team. His vast marketing experience, passion for artist development, and leadership abilities will be crucial in breaking our diverse roster into career acts as we continue to grow our label.”
Before joining Big Loud Rock, Roach served as SVP of Marketing at Giant Music; VP of Marketing at Atlantic Records, and Head Of Marketing + Brand Partnerships for Coldplay at Dave Holmes Management. Roach began his career at The Agency Group, where he honed his skills in tour marketing and artist representation, working with renowned talent and fostering partnerships with major labels and brands.
Speaking on his new appointment, Roach remarked, “I’m very excited to join the innovative team at Big Loud Rock. I’d like to thank Joey, Seth and Lloyd for their trust and their amazing team for welcoming me.” [Photo Credit: Erik Melvin]
