Roth Makes Big Loud Entrance
• Adding to its award-winning radio promotions staff, Big Loud Records introduces Shari Roth as VP, Multi-Format Radio, effective immediately. Specializing in formats including but not limited to Americana, AC, AAA, and more, Roth adds expertise to the label’s promotion efforts amidst the continued expansion of Big Loud’s endeavors adjacent to Country music.
The Chicago-based Roth joins the Big Loud team after an eight-year run as Nat’l Director of Radio Accounts at Warner Music Nashville. Roth also counts previous stops at Big Machine Label Group, and as Associate Program Director / Music Director at former NYC Country outlet WYNY.
“I’m incredibly excited to be joining the Big Loud family in this unique role, which will let me work closely with [Partner/CEO] Seth [England] and reunite me with [SVP, Radio Promotion] Stacy [Blythe],” Roth remarked. “Big Loud has had such amazing success over the last several years, and I’m looking forward to working with our radio partners across multiple formats to introduce our innovative artists to more listeners.”
Blythe commented, “After beginning our radio promotion careers almost 20 years ago together, I can’t express how full circle this reunion feels. We’ve grown up in this business together, and Shari has always been a trusted and respected friend and colleague. She is a relationship expert, ready to super serve our partners across radio formats nationwide and relentlessly champion our artists, which makes her the perfect person for this critical position. I’m honored to have her on our team.” [Image by Caleb Donato]
