Schiffman Named Head Of Promo, Island Records
• Ayelet Schiffman has been appointed Senior Vice President, Head of Promotion, for Island Records. The New York-based Schiffman will oversee all formats and report directly to Eric Wong, Chief Operating Officer of Island Records. Schiffman joins the Island family after 24 years with Sony Music, most recently as Senior Vice President of Rhythm & Dance Promotion, Columbia Records.
The announcement was made by Darcus Beese, President of Island Records, who said, “As Island Records continues to grow and take shape, a key element of every artist’s success is the staff’s dedication to their music. Ayelet has shown that she possesses an intuitive and strategic approach to radio and it is crystal clear she will make a significant impact at Island.” Wong remarked, “Ayelet has an incredible reputation and track record of success in the industry. She’s a visionary with creativity and skill, which make her an extraordinary addition to the Island family.”
Schiffman commented, “I’ve always been extremely passionate about my artists and their music over the years. When I first met Darcus and Eric, it was clear they shared the same dedication, drive and vision. My 20+-year experience, knowledge and strategy in promotion has led to this incredible opportunity to join the Island Family. I look forward to cultivating our new artists as well as continuing to develop and break our existing roster. I’m excited to be part of a company and team driven by many female department heads and executives including the newly appointed EVP/GM, LaTrice Burnette. Thank you to Darcus and Eric and I’m beyond excited to start this next chapter.”
Schiffman began her career in 1994 in Sony Music’s College Department. She went on to hold positions in Alternative Marketing and Promotion in Los Angeles before relocating back to New York as a National rep. In 2002, she moved to Sony Urban, guiding projects for both Columbia Records and Epic Records. In 2005, she was promoted to Vice President, Rhythm Promotion, Sony Urban.
