Senior Upgrade For Big Machine’s Burleson
• Big Machine Records has promoted Rachel Burleson to Sr. Director of Streaming. She will continue to spearhead streaming initiatives for the Big Machine Records artist roster which includes Tim McGraw, Rascal Flatts, Carly Pearce, Midland, Jackson Dean, and a bunch of others.
“Rachel’s promotion to Senior Director of Streaming is a direct reflection of her expertise, leadership, and relentless pursuit of excellence in a constantly evolving space,” said Kris Lamb, EVP/GM of Big Machine Records. “Her deep understanding of the streaming landscape, coupled with the strong relationships she’s built across platforms and services, has played a vital role in our artists’ success. Rachel continues to be a trusted voice in the room and a driving force behind our strategy. Her growth at the label has been inspiring to watch and this next chapter is well deserved.”
Burleson, a 2016 graduate of Belmont University, started her career at Creative Nation as Coordinator, Management before rising to Manager, Records & Management. She joined Big Machine in 2021 as Project Manager and most recently served as Big Machine Records’ Director of Streaming.
“What an exciting time it is to be a part of the Country music community!” said Burleson, a 2024 member of MusicRow‘s 2024 N.B.T. (“Next Big Thing”) Industry Directory list. “I’m inspired by the projects and artists I help connect to listeners across streaming platforms alongside the Big Machine Records team. I’m incredibly thankful for the leadership and support from Scott Borchetta and Kris Lamb, and I’m thrilled to continue working with our streaming partners in this new role.”
Burleson can be congratulated at rachel.burleson@bmlg.net.
