Shamel Named Head Of TuneCore, U.S.
• TuneCore, the leading development partner for self-releasing artists — owned by Paris-based Believe — has named Nicki Shamel as Head of TuneCore, U.S.
Shamel will be based in TuneCore’s New York HQ and report to Brian Miller, TuneCore’s Chief Revenue Officer, who commented, “At TuneCore, we’re doubling down on our mission to not just support artists — but to actively help them build lasting, successful careers on their own terms. The U.S. is the most competitive and influential music market in the world, and it demands focused leadership. As we make artist development a core focus, Nicki brings the expertise needed to connect strategy with impact. Her proven track record of empowering artists makes her the right person to lead this next phase and ensure our teams, services and programs are driving real, long-term growth for independent creators.”
Shamel remarked, “I’m honored to join TuneCore at this pivotal moment in its mission to empower and develop independent artists. TuneCore’s commitment to artist development, combined with best-in-class technology and innovative programs like TuneCore Accelerator, is unmatched at propelling the careers of independent artists, and I’m grateful to TuneCore’s leadership for trusting me to drive the next phase of the company’s artist development strategy in the U.S.”
Shamel most recently served as Senior Vice President at AWAL, where she built and expanded the Global Commercial Partnerships team. Shamel earlier spent seven years at Sony Music, and she began her career in digital marketing at Primary Wave Music. [Photo courtesy of TuneCore]
