Sheridan Joins ADA In Global Role

• ADA, the independent label and artist services arm of Warner Music Group welcomes former TikTok exec Corey Sheridan as Global Head of Commerce & Revenue. In this post, Sheridan will oversee the company’s commercial relationships & strategy, helping drive revenue and maximize the potential of music releases.

The Los Angeles-based Sheridan reports to ADA President Cat Kreidich, who said, “I’ve had the privilege of knowing Corey for years, and he’s always stood out as a visionary leader with an ability to anticipate industry shifts and trends. His deep-seated passion for indie music, combined with his unique digital and social experience and influential relationships across labels, artists, and platforms, make him an invaluable force on our team. As we continue to take ADA into the future, his leadership will be instrumental in driving commercial success and generating new revenue opportunities for our partners.”

Sheridan most recently served as a senior executive on TikTok’s global music strategy team as a pivotal stakeholder in the creation of the TikTok Charts feature, and securing TikTok’s partnership with Billboard, forming the TikTok Billboard Top 50. He also secured partnerships with Spotify, Apple Music, and Amazon Music to power TikTok’s “Add to Music App” feature. For the previous three and a half years, Sheridan led the North America TikTok music operations teams as Head of Music Operations. Prior to TikTok, Sheridan held positions at UnitedMasters, SoundCloud, The Orchard, and IODA.

“I’m thrilled to be joining the all-star ADA leadership team,” Sheridan said. “They have a clear vision and unmatched drive to strengthen what a distribution company can offer. I’m grateful to Cat for entrusting me with this vital responsibility and am excited to have the opportunity to unlock even more value for the artists and labels we super-serve.”