Sherwood Named EVP, Global Marketing, CMG
• Mike Sherwood has been appointed Executive Vice President of Global Commercial Marketing & Strategy for Capitol Music Group (CMG). In his new position, Sherwood will lead CMG’s commercial and Direct-To-Consumer (D2C) marketing strategies, while working to maximize the company’s income through these revenue streams.
Sherwood is based at the famously cylindrical Capitol Tower in Hollywood and reports to Larry Mattera, GM of Capitol Records and EVP of CMG, who remarked, “Mike possesses that rare skill set that allows him to balance his unwavering support of artistry and passion for music with the keen ability to maximize commerce in a global music economy. He’ll be an integral and driving force behind many of our new and developing artist campaigns, as well as those for our established and superstar artists. Mike is extremely well-respected and admired by our commercial partners and colleagues alike, and everyone at CMG joins me in welcoming him to the company.”
Prior to joining CMG, Sherwood spent 15 years with Warner Records, starting in 2006 as Regional Marketing Manager and working his way up to his most recent role as SVP of Streaming & Revenue. Sherwood began his 20+ year career as a College Rep for Atlantic Records while a student at Arizona State University and has held Sales and Marketing roles with Elektra Records and WEA in Phoenix, San Francisco, San Diego and Chicago.
Sherwood said, “I’m thrilled to join the Capitol Records team during this transformative time for both the label & music business at large. As our industry has been reinvigorated in recent years, it has created tremendous opportunities for artists on a global scale. I’m excited to bring my vast experience and expertise in helping artists take advantage of those opportunities as we develop the next generation of global superstars for this iconic company. I want to sincerely thank [CMG Chairman & CEO] Jeff Vaughn, [CMG President & COO] Michelle Jubelirer and Larry for this amazing opportunity.” [Photo credit: Amy Opaka]
