SiriusXM, U2 Announce U2X Radio
• SiriusXM announced a new creative partnership with U2 to launch U2X RADIO, which includes a dedicated SiriusXM channel and exclusive content available only to SiriusXM subscribers and Pandora listeners. The formal announcement was made by U2, live from The Joshua Tree Tour stage at the Saitama Super Arena in Tokyo, with a cut-in from frontman Bono speaking to Howard Stern on SiriusXM’s Howard 100, and simultaneously streamed on Facebook Live.
U2X RADIO will launch in 2020 with contributions from the band members themselves and highlights from U2’s acclaimed decades-long career; along with never-before-heard interviews and live concert recordings; favorites and surprises from the archive and much more.
Bono said, “Generally when I open my mouth people prefer if I’m singing, but on U2X RADIO, maybe they’ll forgive me the odd interruption.” Adam Clayton said, “I’m not entirely sure what this is, but what it isn’tis an opportunity to hear some bass solos… U2 24/7. Welcome to the last 43 years of my life.” Larry Mullen, Jr. commented, “It all sounds exhausting to me but if people really want to listen to us for 24 hours a day, this is the way to do it.” The Edge added, “So I get to sit around having a laugh with my musician friends and playing our favorite music. As I always say, I have the best job in the world!”
Scott Greenstein, President & Chief Content Officer, SiriusXM, remarked, “U2 has unparalleled influence as musicians, social activists and global cultural icons. The band’s ability to evolve has enabled it to create a large and diverse library of hit songs, as well as four-plus decades’ worth of renowned live performances. U2X RADIOand the offering on Pandora will provide listeners new access and insights into one of the world’s most accomplished bands. We could not be more excited to welcome Bono, The Edge, Adam and Larry to the SiriusXM family.” [Photo by Ross Stewart]
