Sony Solidifies European Management
• Patrick Mushatsi-Kareba has been named CEO, Sony Music Entertainment, Germany, Switzerland and Austria (GSA). The Munich-based Mushatsi-Kareba (pictured) will oversee all of Sony Music’s operations in the GSA region and report directly to the aforementioned Daniel Lieberberg, the newly named President, Continental Europe and Africa, for Sony Music Entertainment. Lieberberg said, “I have worked with Patrick for a number of years and I’m delighted to have him taking on this key role. He is a charismatic and innovative leader with a strong background in both A&R and digital business. His unique combination of skills, which draws on all sides of the value chain, will help us further build on the great artist development coming out of the GSA region and maximize the many commercial opportunities for Sony Music’s artists.”
Mushatsi-Kareba joins Sony Music from Universal Music Germany, where he has served as GM of Marketing & Digital since 2016. Prior to that, he spent eight years at Apple in a variety of leadership roles within the company’s European music operations. Earlier in his career, Mushatsi-Kareba worked for Napster and Deutsche Telekom and was also a music manager and journalist.
