Sony, Todd Moscowitz Launch Santa Anna
• Sony Music Entertainment (SME) and Todd Moscowitz, Founder & CEO of Alamo Records announced the launch of Santa Anna — a new artist and label services company that will support entrepreneurs and assist artists in maximizing their creative potential and build their businesses.
The New York-based Santa Anna will be led by Lee L’Heureux (right), who will also hold the newly created role of President of Alamo Records, reporting to Moscowitz (left). L’Heureux will work alongside Moscowitz and Alamo Records’ Chief Operating Officer, Juliette Jones, to support all operations, artist signings, marketing, and business partnerships for the new Company.
In making the announcement, Moscowitz said, “I’m excited for Lee to join the team and leverage his experience to create new opportunities for Alamo as well as launch the start of what will be an incredible journey for Santa Anna.”
L’Heureux, who most recently served as GM of Geffen Records, remarked, “I’ve always admired Todd’s approach to the music industry, as well as his dedication to supporting artists and their distinct, creative visions. I’m honored for the opportunity and look forward to taking Alamo to the next level and carving out a path for Santa Anna.” [Photos courtesy of Sony Music Entertainment]
