Soundtrack Your Brand Pacts With UMG

• Soundtrack Your Brand, the pioneering business-to-business cloud-based music streaming service and Universal Music Group (UMG) announced a global licensing deal, excluding China.

Soundtrack Your Brand delivers the flexibility of music-streaming technology to brands and businesses for an improved user and consumer experience. Soundtrack’s model is based on full song trackability, offering UMG’s artists and songwriters usage-based compensation and clear accountability when their music is played in business and public environments. Soundtrack’s proprietary technology and data insight affords businesses in-depth analysis on how playing music that reflects their brand’s values impacts a business, from noticeably moving sales to directly affecting customer satisfaction.

Ola Sars, Founder & CEO, Soundtrack Your Brand, commented, “Together with partners like UMG, we have reimagined the licensing and business-to-business model. We hold the conviction that music has intrinsic value as an art-form and that creators must be compensated for their contribution to a business. Brands can benefit artists in accessing new fans, if their in-store music is insightfully matched to their customer and brand values. It is my belief that through Soundtrack, there is substantial value to be unlocked for artists, rights owners and brands.”

James Healy, SVP Digital Strategy and Business Development, UMG notes, “In Soundtrack, we have a partner whose technological and strategic reimagining of an evolving business-to-business model will support us in ensuring creators are valued and fairly compensated.” Paul Stuart, Head of Licensing and Business Affairs, Soundtrack adds, “Whether you run a bar in Brooklyn, a café in Sydney or a multinational brand, customer experience is everything. I couldn’t be happier for our customers who can now access UMG’s incredible artists and their music through their unrivalled catalogue and new frontline releases.”