Steve Greenberg Leaving S-Curve
• RAMP has learned that Steve Greenberg is leaving S-Curve, the label he founded 20 years ago. As first reported by Billboard, the move comes just over five years after BMG acquired S-Curve for an estimated $10 million.
Greenberg will continue to manage the sibling pop trio AJR, which is currently enjoying a huge radio hit with “Bang” and have an album coming March 26; that group and the other artists on the S-Curve roster will be absorbed by BMG. According to sources, BMG will phase out the S-Curve name, which we understand Greenberg is taking with him.
According to Variety and other sources, Greenberg is a noted pop historian who also works as a freelance writer and hosts a popular podcast, Speed of Sound. He was the former President of Columbia Records, and an executive at Mercury Records in the mid-90s when he made a huge splash with the brothers Hanson and their pop culture smash “MMMBop.” After launching S-Curve in 2000, he has massive success with the Baha Men and their worldwide hit, “Who Let the Dogs Out,” as well as hits from Andy Grammer, Joss Stone and Fountains of Wayne, to name a few.
In a statement, Thomas Scherer, BMG President of Repertoire & Marketing, Los Angeles and New York, said, “We are grateful for all Steve has accomplished during his time with BMG and the success we’ve achieved throughout the highly-successful integration of S-Curve into BMG. We wish him the best and look forward to continuing our work together in his next chapter.” [Photo from Twitter]
