SVP Upgrade For Island’s Steven Rowen

• Steven Rowen has been promoted to Senior Vice President, Head of International Marketing for Island Records. Rowen will continue to lead global marketing strategies across the Island roster, which includes Shawn Mendes, Demi Lovato, The Killers, Lauren Spencer Smith and more.

The New York-based Rowen will report directly to Island GM Mike Alexander, who said, “Steven is one of the most knowledgeable and experienced executives in the global marketing field. His creativity and strategy have been at the forefront of Island’s biggest breakthrough stories over the last decade and we are confident he will continue to make enormous strides as Island moves into its next historic chapter.”

Rowen began his career in music at UMG in 2008, as Coordinator in the Artist Development Department of the former Island Def Jam Music Group (IDJMG). He joined the International Department in 2012 and was eventually promoted to VP of International Marketing. In 2021, Rowen officially started working solely for Island as Head of International Marketing.

“Thank you to Justin, Imran, and Mike for the opportunity to lead our global marketing efforts for the new era of Island Records,” Rowen said. “I’m excited to continue building our incredible roster around the world.”